Tracking
Ensure accurate, real-time data with comprehensive tracking for your campaigns.
30 articles
Links and landing pages
Set up landing pages, tracking links, redirects and deep links.
- Landing PagesCreate affiliate links for your landing pages and route them via direct links or use redirect links that drive traffic through our services.
- Redirect Mode SettingsChoose how tracking links redirect visitors. Configurable globally or per offer.
- Specific Landing Page TargetingBypass the automatic redirect cascade and allow affiliates to target a specific landing page directly.
- Smart LinksRedirect traffic to multiple landing pages dynamically, prioritizing high-performing pages based on EPC with weighted distribution.
- Deep LinksGives your affiliates the flexibility to direct visitors to specific pages within your website, rather than just the main landing page.
- Deep Link LogicThe URL rules a deep link must follow to stay attributed.
- Default Parameters for Affiliate Tracking LinksSet default values for affiliate sub-parameters and add them to tracking links
- Custom Redirect DomainsRequest the registration of your own redirect domain and set it as the default for affiliates when generating redirect tracking links
- Google Tracking DomainUse a verified redirect domain for your Google Ads campaigns.
Attribution
Control how clicks, coupons and IDs turn into attributed conversions.
- Conversion Attribution & CookiesConfigure how Trackdesk attributes conversions to affiliate clicks: attribution type, priority, cookie expiration, and attribution expiration.
- Recurrence TypeLearn how recurrence settings control how many conversions can be accepted for a single click.
- Deduplication of ConversionsHow External ID prevents duplicate conversions.
- CouponsAttribute conversions to affiliates when customers redeem their coupon codes during checkout.
- Import Coupons via CSVQuickly import bulk coupons into Trackdesk with CSV import. Follow simple steps to prepare and upload your file.
- Conversion Currency OverrideCreate conversions in different currencies using custom parameters in your tracking script or API connection.
- Ad Click IDs on Clicks (fbclid, gclid, ttclid)Learn how Trackdesk captures gclid, fbclid and ttclid on each click, where to see them, and how to forward them in postbacks.
- Understanding Click ReferrerWhat the Referrer column in the Click report shows.
Affiliate postbacks
Send conversions to your affiliates' trackers and check the delivery.
- Affiliate PostbacksTrack conversions server-to-server, ensuring accurate and reliable updates sent directly to your affiliate tracker.
- Affiliate Postback Tracking LogCheck whether postbacks to affiliate platforms were delivered.
- Affiliate Postback TesterRun an end-to-end test of an affiliate postback, covering click, conversion and delivery, directly from the postback detail.
Traffic quality
Detect fraud and block or validate unwanted traffic.
- Fraud PreventionDetect potential fraudulent actions and receive alerts on suspicious activities, helping you identify and address risks early.
- Anura IntegrationLeverage advanced fraud detection technology to improve the integrity of your data and protect your advertising spend.
- Traffic ControlBlock specific traffic based on parameters you set.
- Tracking AuthorizationControl incoming traffic and generating conversions.
- Quality ControlManually validate incoming conversion quality by setting a percentage of conversions to fall in a specific status.
- Clicks Are Not Showing Up; What Could Be Wrong?Common reasons clicks don't show up and how to fix them.
- Unique ClickRepeat clicks within one hour count as one unique click; the rest are gross clicks.
- Does Trackdesk Work Across Subdomains?Yes, tracking works across subdomains with a parent domain cookie.
- How to Change Landing Page on Direct OfferAdd the new page first; affiliates must replace links they already copied.
- Can You Delete Test Clicks and Conversions?No, but you can mark test conversions with the Test status.