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Understanding Click Referrer

Sasha Gerold avatar
Written by Sasha Gerold
Updated this week

What Is the Referrer in the Click Report?

The Referrer shows the website or source from which the user arrived before clicking the tracking link.

You can find this information in the Click Report, where it appears as a separate column called "Referrer." It helps identify where the traffic came from.

When the Referrer Is Shown (or Not)

There are a few common scenarios that affect whether the referrer is visible:

  • User clicked the link on a web page - If the user clicked your tracking link on a website (such as an affiliate landing page or affiliate's blog), that website's URL will appear as the referrer.

  • User opened the link directly - If the user copied the tracking link and pasted it into their browser, or clicked it from a document or email, the landing page itself will be counted as the referer.

  • Browser settings or privacy tools blocked the referrer - Some users might have privacy settings or browser extensions that block referrer data. When this happens, the system can’t detect where the user came from, and the referrer will be empty.

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