If you want different pricing on an offer (for example, 10% on the first conversion and 5% on recurring conversions), here is how to set it up.
Add a revenue & payout group
Navigate to the Revenue & Payouts tab on your offer and click Add revenue & payout group. This creates a second pricing group, which will hold the rate for recurring conversions.
Set conditions for each group
In the new group, click Add targeting, then Add condition set. This is where you tell Trackdesk which conversions the group applies to.
In the Conversion count field, enter 2. The new percentage will apply from the second conversion onward.
Repeat the same steps for the original group, but set Conversion count Min = 1 and Conversion count Max = 1, so it applies only to the very first conversion.
Save the changes. The revenue & payout groups will now apply based on the conversion count of each click.
By default, the Conversion count includes every conversion on the click, whatever its type. So if you also track, for example, a Registration conversion type, a registration followed by a first sale makes the sale the second conversion on the click, and it gets the recurring rate. To count only one type, tick Count only conversions of the same conversion type. The checkbox appears under the Conversion count field once you enter a value.
Each conversion type on the offer also has a Recurrence setting (Revenue & payouts → Conversion types → Edit) that limits how many conversions of that type count per click. For recurring pricing, keep it unlimited (∞).