Smart links let you redirect traffic to multiple landing pages through a single link. Whether you want to target a vertical with multiple pages or A/B test two pages to find the best performer, smart links have you covered.
⚠️ Important: Only redirect landing pages can be used in smart links. Learn more about redirect landing pages in this article.
What are smart links?
Smart links bundle multiple redirect landing pages into a single link, distributing traffic based on one of two methods:
Equal Weight:
Traffic is evenly distributed across landing pages. Weights are recalculated only when pages are added or removed.Weight by EPC:
Traffic distribution dynamically adjusts based on earnings per click (EPC). Pages with higher EPC are prioritized.
Setting up a smart link
Navigate to Offers → Smart links, and click on the Create smart link button.
Add a name and description visible to affiliates (e.g., purpose or payout details). Affiliates cannot see the landing pages included.
Next, select the offers to filter eligible landing pages. This will filter out individual landing page and location targeting options for the next selection.
Select the specific landing page you would like to use in smart links. Other targeting options set on the landing page are not taken into consideration when evaluating incoming clicks.
Select conversion types and conversion statuses that will be used for automatic weight calculation.
Finally, select which distribution method you would like to use.
For Weight by EPC, set the minimum number of clicks required to start dynamic distribution. Until then, the smart link uses equal weight distribution.
Smart link overview
Smart links have two states: active and inactive. You can deactivate a smart link if you no longer have use for it and want to keep the list tidy.
A fallback is supported when disabling a smart link (offer, smart link, custom URL), and if none is set, it falls back to Google.
You can review the weight distribution of landing pages and get details about how many times the specific landing page was targeted. You can also add and/or remove landing pages to an existing smart link.
Note that doing so will recalculate the equal weight distribution and reset EPC algorithm back to zero. You can also reset the distribution manually by clicking the reset link usage button.
Affiliate-related settings
Find affiliate-specific smart link settings under Settings → Tracking → Redirect tracking, in the Smart links block.
Allow smartlinks for affiliates: when enabled, affiliates will see smartlink page in their offer menu and will be able to get their unique smartlink tracking URL.
Show offer for smartlink clicks and conversions: when enabled, affiliates will see the offer where click and conversion landed via smartlink. When disabled, offer information will be omitted in click and conversion reports and affiliates will only see that the record originated from smartlink.
The Show offer for smartlink clicks and conversions toggle appears once Allow smartlinks for affiliates is turned on. Click Save changes to apply your changes.