What makes a click unique?
A click is unique based on:
User agent
IP address
Offer and time (we connect a user to the same click if another click on the same link is done within one hour). For example, between 2 and 3pm between clicks would be one click
Consequent clicks are recorded as “Gross clicks” in the click report. In the Gross click count section, you can see more clicks/visits.
In the screenshot below, you can see the unique identifiers (IP address, user agent, and the gross click count).
Please note that in cases of using other tracking platforms in conjunction with Trackdesk, you may see different number of clicks due to the fact that other platforms may count bots, and also they may have a different time limit in between visits.