What makes a click unique?
A click is considered unique based on a combination of:
User agent (browser/device)
IP address
Offer and time window
If the same user clicks the same offer multiple times within a 1-hour window, these clicks are counted as a single unique click.
For example:
A user clicks a link at 2:15 PM
Clicks again at 2:45 PM
→ This is counted as one unique click
Gross clicks vs unique clicks
Unique clicks → first click within the defined time window
Gross clicks → all clicks, including repeated visits
Repeated clicks within the same time window are recorded as gross clicks.
💡 Why numbers may differ from other platforms
If you are using Trackdesk alongside other tracking tools, you may notice differences in click counts.
This can happen because:
Other platforms may count bot traffic
Different platforms use different time windows for uniqueness
Tracking methodologies may vary
✅ Summary
Unique clicks are based on IP + user agent + time window
Multiple clicks within 1 hour count as one unique click
Additional clicks are tracked as gross clicks