Trackdesk.com

This guide shows you how to attribute Trackdesk traffic in AppsFlyer and how to send installs and in-app events back to Trackdesk via postbacks. To begin the integration, you will need to provide AppsFlyer with both an attribution link URL and a postback URL.

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1. The Attribution Link (iOS &amp; Android)

This link is used to track clicks and attribute them to your Trackdesk campaigns.

https://app.appsflyer.com/&lt;APP_ID&gt;?pid=trackdesk&amp;clickid={cid}&amp;c={offerId}&amp;af_siteid={affId}

<code>&lt;APP_ID&gt;</code>: Replace this with your Android package name (e.g., <code>com.example.app</code>) or your iOS bundle ID (e.g., <code>com.example.iosapp</code>).

The other parameters (<code>pid</code>, <code>clickid</code>, <code>c</code>, and <code>af_si</code>) are pre-configured to ensure Trackdesk and AppsFlyer communicate correctly.

- <code>&lt;APP_ID&gt;</code>: Replace this with your Android package name (e.g., <code>com.example.app</code>) or your iOS bundle ID (e.g., <code>com.example.iosapp</code>).
 
- The other parameters (<code>pid</code>, <code>clickid</code>, <code>c</code>, and <code>af_si</code>) are pre-configured to ensure Trackdesk and AppsFlyer communicate correctly.

2. Offer Setup in Trackdesk: Conversion Types

AppsFlyer calls Trackdesk using specific <code>conversionTypeCode</code> values. Before testing your integration, you must ensure these conversion types exist and are enabled for your offer in Trackdesk.

- Install: Use this for first-open or install events.
- In-app events: Create a conversion type for each event you want to track (e.g., <code>purchase</code>, <code>signup</code>, <code>level_achieved</code>). The name in Trackdesk must exactly match the event name configured in AppsFlyer.

Enable the types: Attach these conversion types to your offer and ensure they are active.

Revenue reporting (Optional): If you plan to report revenue, ensure your conversion types are configured to accept value input. AppsFlyer will pass this as <code>amount.value</code>.

Save your changes: Postbacks will only be accepted and categorized correctly once these types exist in your system.

1. Create/Add conversion types: 
 - Install: Use this for first-open or install events.
 - In-app events: Create a conversion type for each event you want to track (e.g., <code>purchase</code>, <code>signup</code>, <code>level_achieved</code>). The name in Trackdesk must exactly match the event name configured in AppsFlyer.
 
2. Enable the types: Attach these conversion types to your offer and ensure they are active.
 
3. Revenue reporting (Optional): If you plan to report revenue, ensure your conversion types are configured to accept value input. AppsFlyer will pass this as <code>amount.value</code>.
 
4. Save your changes: Postbacks will only be accepted and categorized correctly once these types exist in your system.

3. Postback URLs (AppsFlyer → Trackdesk)

Once the offer is set up, you will need to configure the postback URLs in AppsFlyer so they can send data back to Trackdesk.

⚠️ Important: Replace <code>tenantID</code> in the URLs below with your actual Trackdesk <a href="https://help.trackdesk.com/en/articles/8205364-what-is-tenant-id-and-where-can-i-find-it">Tenant ID</a>.

https://tenantID.trackdesk.com/tracking/conversion/v1?conversionTypeCode=install&amp;cid={clickid}&amp;customParams.advS1={idfa}

https://tenantID.trackdesk.com/tracking/conversion/v1?conversionTypeCode={event-name}&amp;cid={clickid}&amp;amount.value={event_value}&amp;customParams.advS1={idfa}

https://tenantID.trackdesk.com/tracking/conversion/v1?conversionTypeCode=install&amp;cid={clickid}&amp;customParams.advS1={android_id}

https://tenantID.trackdesk.com/tracking/conversion/v1?conversionTypeCode={event-name}&amp;cid={clickid}&amp;amount.value={event_value}&amp;customParams.advS1={android_id}

​Note: <code>{clickid}</code> and <code>{event-name}</code> are AppsFlyer macros. <code>{event_value}</code> is the event’s numeric value (if available).

Once you have prepared your attribution link and postback URLs, provide them to AppsFlyer support to start the integration on their end.

AppsFlyer integration

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AppsFlyer integration

1. The Attribution Link (iOS & Android)

2. Offer Setup in Trackdesk: Conversion Types

3. Postback URLs (AppsFlyer → Trackdesk)

iOS Postbacks

Android Postbacks

4. Final Step: Activation