Connect Impact tracking with Trackdesk to ensure clicks are recorded in Impact and conversions are reported back to Trackdesk in real-time.
⚠️ Important:
Parameter Mapping: Trackdesk uses the [cid] macro to pass the click ID. This must be mapped to Impact’s subId1 parameter for the postback to function correctly.
1. Before You Start:
You'll need to use your Trackdesk Tenant ID.
2. Step-by-Step Instructions
Step 1: Create a Tracking Link in Impact
Log in to your Impact account.
Navigate to Discover > My Brands.
Select the brand card you wish to integrate.
Under the brand name, click [More] > Tracking Integration.
Copy the Base Tracking Link provided for the campaign. Example format:
https://example.sjv.io/XXXXXX
Step 2: Manually Configure Click Tracking
Because Impact does not offer a "click-to-add" UI for custom parameters, you must append the Trackdesk click ID manually:
Take your Base Tracking Link.
Append the parameter
?subId1=[cid]to allow Trackdesk to pass its Click ID.
Final Format Example:
https://example.sjv.io/XXXXXX?subId1={cid}Use this complete URL as the Redirect Link in your Trackdesk Offer.
Step 3: Set Up the Postback in Impact
In Impact, go to Discover > My Brands and select your brand.
Click [More] > Tracking Integration.
Near the top-right, click Add Postback.
Select the Event Type (ormerly called action tracker) that should trigger the data transfer.
In the URL field, enter your Trackdesk Postback URL. For example:
https://YOUR_TENANT_ID.trackdesk.com/tracking/conversion/v1?cid={SubId1}&conversionTypeCode=sale&amount.value={Payout}Ensure
YOUR_TENANT_IDin the postback URL is replaced with your actual Tenant ID.
Parameters Used
To ensure data flows correctly between both platforms, the postback URL uses the following logic:
cid={SubId1}: This sends the original Trackdesk Click ID back to Trackdesk.
conversionTypeCode=sale: This labels the conversion type.
amount.value={Payout}: Sends the payout amount from Impact
So the result is that Trackdesk Click IDs are passed to Impact via subId1, and approved conversions are reported back to Trackdesk using the Impact Postback.