This article describes how to track conversions using a pixel (image-based integration) as a replacement for server-side postback integration.
The pixel uses the same conversion endpoint and the same parameters as a postback.
The only difference is the delivery method - instead of sending the request from the server, the conversion request is triggered by loading an image on a web page.
Pixel Integration (Postback Replacement)
Instead of sending a server-side GET request, insert the following <img> tag on the final confirmation (“thank you”) page.
Pixel Structure
<img
src="POSTBACK_URL"
width="1"
height="1"
alt=""
/>
Fixed Amount Conversion
Use this pixel if your postback integration does not send a revenue value.
<img
src="https://{TENANT_ID}.trackdesk.com/tracking/conversion/v1
?conversionTypeCode=sale
&cid={CLICK_ID}"
width="1"
height="1"
alt=""
/>
Placeholders
{TENANT_ID}– Trackdesk tenant ID{CLICK_ID}– Trackdesk click ID (CID)
Revenue Share (Dynamic Amount)
If your postback integration includes a revenue value, include the same parameter in the pixel.
<img
src="https://{TENANT_ID}.trackdesk.com/tracking/conversion/v1
?conversionTypeCode=sale
&cid={CLICK_ID}
&amount.value={AMOUNT}"
width="1"
height="1"
alt=""
/>
Placeholders
{TENANT_ID}– Trackdesk tenant ID{CLICK_ID}– Trackdesk click ID (CID){AMOUNT}– Conversion revenue value