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Affiliate postbacks
David Rolenc avatar
Written by David Rolenc
Updated over a week ago

Affiliate postbacks allow affiliates to create a 'tracking event' to track individual conversions. Currently, the only supported method is the GET postbacks.

How to create an affiliate postbacks

Affiliates are able to create postbacks by themselves, but when someone will want help, here is how to create it by yourself.

In order to create a postback enter the page Affiliate postbacks in the Tracking menu.

The tracking event creation is started by clicking Create new postback button.

Postback parameters

All parameters combine into a state in which conversion needs to be in order to fire the postback.


As a source, you select one affiliate for which the postback should be created.


Postbacks can be scoped either globally or on a offer (Offer scope). Scope meaning, offers that should have a postback fired.

Global scope

Global scope means that the postback is fired for all offers with the exception of selected offers (for example, you could fire tracking events for all offers except one specific offer). This counts event offers created after this event was created.

Offer scope

Offer scope means that the postback is fired for only selected offers.

Conversion type

Conversion types for which the postback should be fired are selected. One or more conversion types can be selected.

Conversion statuses

Conversion statuses for which the postback should be fired are selected. One or more conversion statuses can be selected. If more conversion statuses are selected, the postback is fired when changes to all of the listed conversion statuses are done.


As a last parameter, the URL to which the GET request should be sent is specified. The URL can contain placeholders for parameters from our system, which are filled when a postback is fired.

URL parameters

Parameters are prefilled by clicking on them. For example, if the Aff S1 parameter is used in the postback, then {affS1} is shown. {affS1} is then filled with the data present in the Aff S1 variable sent by the affiliate with a click.

After a postback is created

The created record of the postback is then present in the table on the same page and is ready to be fired when the conversions get to a state that it complies with the postback parameters.

How to edit or delete a postback

In order to edit or delete the postback, select the specific postback in the table.

In the opened side-modal click edit information or delete to completely delete the postback.

In the edit of postback parameters; Scope, Conversion type, URL, Included/Excluded offers are able to be edited.

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