Offer caps allow you to define click, conversion or revenue thresholds for individual offers and redirect clicks after the threshold is passed.
⚠️ Important: Offer caps are available only for offers that use redirect tracking/landing pages. Learn more about redirect tracking here.
You can also view an interactive demo for this feature.
Setting up offer caps
To set up an offer cap, navigate to the offer details and click on the caps page in the offer menu:
Click Add new cap. The window takes you through three steps.
Step 1: Metric and frequency
Under What metric should the cap use?, select Number of conversions, Sum of revenue or Number of clicks.
For conversions and revenue, choose under What do you want to cap? either All conversions or Specific conversion types. Then pick which statuses count under Select conversion statuses that will count towards the cap. Each conversion type can be used in only one cap.
Under Frequency, select Daily, Weekly or Monthly, or more than one. Weekly adds Week starts on, where you pick the day each weekly period starts. Monthly adds Month starts on, where you pick First day, Last day or Custom day. For Custom day, enter a day of the month from 2 to 28.
Click Continue. An offer can have only one cap on the number of clicks. If one already exists, Number of clicks is disabled in this step, and hovering over it shows: This offer already has a cap on the number of clicks. Each offer can have only one.
Step 2: Limits
Under What type of limit do you want to set?, choose:
Global: counts all matching clicks, conversions or revenue, whichever affiliate generated them.
Affiliate: limits how much each affiliate can generate.
Both: sets a global limit and a limit for each affiliate.
Enter one limit for each frequency you selected, for example Daily and Monthly under Global limit. Usage is counted in your program's default timezone. Click Continue.
Step 3: Traffic after the cap is reached
Select what you want to do with traffic after the cap is reached:
You can either redirect traffic to a different offer that uses redirect tracking, to a smart link, to a custom URL or choose not to redirect at all, resulting in incoming clicks being lost.
⚠️ Important: Fallback settings on Landing pages and General offer settings precede Offer caps when evaluating click validity. Check these settings if you encounter any issues.
Once created, you will see the progress being made towards the cap in the caps page:
⚠️ Important: Changing the default timezone in Settings → General → System resets the current usage of all offer caps. They start counting from zero in the new timezone, so an offer that had reached its cap starts accepting traffic again. See System and User Timezone.
Individual affiliate caps
You also have an option to set a specific cap for specific affiliates. Click on the Individual affiliate caps tile in the cap details to open the side modal with the settings. Select the affiliate and set their cap amount:
You can keep track of progress for each individual affiliate in the side modal once individual limits are set:
