The payout builder allows you to create a set of conditions that, when met, will automatically adjust the payout and/or revenue for conversions. You can increase or decrease these values based on the conditions you set.
This feature is available for Business plans and higher.
You can also view this feature as an interactive demo here.
Feature update history:
22/11/24 – Added conversion types as a targeting condition.
Getting started
To begin, navigate to the "Payout builder" page from the "Offers" section of the main menu. You can create multiple custom payouts for different scenarios. To create a new custom payout, click on the "Add custom payout" button.
In the side modal, give your custom payout a name. This is for your reference, so choose a name that makes sense to you (e.g., "Special Affiliate Promo").
Next, create condition sets that will trigger the payout adjustment. You can also omit conditions if you want the payout or revenue adjustment to apply to all conversions (useful for blanket promotions or limited-time deals).
Setting up conditions
Conditions are grouped into "condition sets." All conditions within the same set operate under AND logic, meaning that all conditions in the set must be met to trigger the payout adjustment.
You can also create multiple condition sets for a custom payout. Condition sets operate under OR logic, meaning that at least one condition set must be met for the custom payout to apply.
To create a condition set, click the "Add condition set" button.
You can then add various options to the condition set, such as:
Affiliates: Select specific affiliates whose payouts you'd like to adjust. All conversions from these affiliates will be affected.
Tier: Target all affiliates in a selected tier. This is useful in combination with the affiliate tier automation feature.
Offer: Choose one of two options:
Target all offers (with an option to exclude specific ones).
Target only explicitly selected offers.
Category: Target offers within a specific category. You can also create new categories using the "Manage categories" button.
Tags: Target offers with specific tags. You can add new tags directly through the "Manage tags" button.
Conversion types: Target only specific conversion types.
Conversion count: Specify when the adjustment should apply, based on the number of conversions from the same click.
Use the "Min" input to set a condition that applies after a certain number of conversions (e.g., after 2 conversions, adjust payout/revenue). This is useful for scenarios like rewarding the first purchase with a full payout, while decreasing the payout for subsequent purchases.
Use the "Max" input to adjust before a certain number of conversions (e.g., adjust payout/revenue for the first conversion only). This could be useful for encouraging retention through ongoing rewards.
You can also combine the "Min" and "Max" settings to apply different payouts within a specific conversion count range.
Adjusting payouts
For each custom payout, you can choose to either increase or decrease the payout and/or revenue on a percentage basis:
Increase: You can adjust payouts/revenue by up to 1000%.
Decrease: You can reduce payouts/revenue by up to 100%, which means setting them to zero.
Managing existing custom payouts
All custom payouts are displayed on the payout builder page. You can edit the conditions and adjustments by clicking the "Edit" button.
If you wish to pause a custom payout for future use, you can deactivate it. You can also delete it entirely. Both options are available under the three-dot menu next to the custom payout.