Conversion statuses are a part of the conversion report. They tell you the status that a specific conversion has at the moment and also give you the option to transition between them either manually or via API.

Approved

Only conversions in this status are included in the billing to your affiliates. By default, conversions will fall into this status. If you want to override this, you can add a conversion status parameter to your tracking script, API, or Zapier integration.

Pending

This status designates conversions usually imported from integrations that are processing the conversion.

On-hold

This status allows you to keep conversions on-hold for a specific amount of time before transitioning to a different state.

Test

These are conversions that were only tests made by you. They do not count towards your affiliate generated revenue.

Navigate to Offer detail -> Revenue and payouts.

Here, you have the option to set up a specific on-hold period for each conversion type:

You can either edit the conversion type which you already have on the offer, or you can click on "Add conversion type" to create a new one.

The enabled on-hold feature allows you to:

You will see the remaining time for the conversion kept on-hold in the conversion report.

Fraud

For conversions that are deemed fraudulent, see the Fraud prevention article for more information.

Not allowed

For conversions that are not allowed. This status is automatically assigned to conversions coming from affiliates that are not allowed for private offers, or if a conversion is created for an already disabled landing page on an offer.

Rejected

For conversions that were rejected for whatever reason.

Refunded

For conversions that were refunded (i.e., sale refund) and therefore should not be paid out.

Blocked

This is typically system-assigned automatically at conversion creation when blocking logic/rules are hit (or source/click is blocked).

Quality Control

Quality control lets you manually review and validate a set portion of conversions by assigning them specific statuses, helping to maintain high conversion quality and prevent duplicate or fraudulent results.

When enabled, a percentage of conversions can be set to “Quality Control” status. These conversions will be invisible to affiliates, and postbacks will not be fired.

You have three primary ways of changing conversion statuses: manually per conversion, in bulk, or via API.

You can manually change the conversion status directly from the dropdown in the conversion report. Alternatively, you can view the click and conversion detail and change the status directly for each conversion on click:

You can use an API endpoint to change the conversion status by a conversion parameter external ID. Refer to our API documentation for more details.

You can bulk update multiple conversions by ticking the checkbox on the left side of the conversion table. The update conversions button will be shown at the bottom of the screen:

In the pop-up modal, select the status you would like the conversions to change to and click save: