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Clicks, Conversions... Basics terms used across the platform
Clicks, Conversions... Basics terms used across the platform
Martin Demiger avatar
Written by Martin Demiger
Updated over a week ago

Understand some basic terminology used across the platform. If you don't find a term you need to understand, please use a search box at the top of this page.


Clicks refer to the number of times potential customers or visitors click a tracking link associated with an affiliate offer. Clicks are essential metrics that help measure the effectiveness of an affiliate campaign.


Conversions represent the successful actions taken by potential customers after clicking on an affiliate tracking link. It signifies the desired outcome, such as completing a purchase, signing up for a service, or filling out a form. Via the conversions, you also specify how much the affiliates are paid for the given action performed by the customer.

Conversion Types

A conversion type defines the goals of your website. If you are an eCommerce brand, your conversion type, for example, might be “Cart” (when goods are placed into a shopping cart) and “Sale” (a purchase from the website). Perhaps you are a SaaS company selling monthly subscriptions for an accounting software; your goal could be “Subscription”.

The conversion type setup depends on what you wish to track with your trackdesk account. Trackdesk has three default conversion types: Lead, Sale and Free trial. You can use these default types or customise them.

Affiliate Tiers

Defined how you will pay affiliates using the affiliate tiers. It’s up to you to decide how to customize your tiers. You can have one tier for all your affiliates or specify a tier for a particular affiliate.

Using our Tiers is going to make your affiliate management easier! You can define how each tier is paid and move affiliates between different tiers to adjust the payouts per group.


Offers are a system that manages revenue and payouts on your affiliate platform. With offers, you can use fixed and dynamic payouts, set recurrence to receive one conversion or more conversions, manage payouts of your products differently for visitors from different countries (or a set of countries), share creative assets for your affiliates, and much more. You can treat each offer as a campaign with its separate conditions.

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