In order for your affiliates to send visitors to your site or to test the integration of tracking, you will first need to generate a link for an affiliate.

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To generate a link, navigate to Offers → Offer list → Offer detail.

Next, select an affiliate from your list, and you will see the affiliate tracking link right underneath.

Now copy the link. Optionally, you can add affiliate parameters in order to send extra information that will be saved with the click.

The affiliate link you copied is the link that an affiliate (or you, for your testing purposes) will use to track clicks correctly.

Note that for each affiliate and landing page, there will be different parameters in the link. This is in order for us to correctly track who the click (and conversions created for it) should belong to.

You can also get the affiliate tracking link directly in your offer list by clicking on Get link.

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Aff S1 to Aff S5 are optional custom tracking parameters you can append to an affiliate link to pass extra context with each click.

They’re available so affiliates and program managers can track where/how traffic was generated beyond the affiliate ID, for example:

This helps with more granular attribution, reporting, and optimization while still keeping the same core tracking link.

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Direct and redirect links will look different; see examples below.

Direct:

Redirect:

With redirect, you have the option to shorten the URL.

They look different because they use different tracking flows:

Direct link sends the visitor straight to the landing page, with tracking parameters attached in the URL.

Redirect link sends the visitor through a Trackdesk redirect domain first, where rules (like targeting, caps, selected landing page, etc.) can be applied before forwarding to the final page.