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Postback tracking events
Postback tracking events
David Rolenc avatar
Written by David Rolenc
Updated over a week ago

The postback tracking events allow affiliates to create a 'tracking event' to track individual conversions. Currently, the only supported method is the GET postbacks.

How to create a tracking event

Affiliates are able to create tracking events by themselves, but when someone will want help, here is how to create it by yourself.

In order to create a tracking event enter the page Postbacks in the Tracking menu.

The tracking event creation is started by clicking Create new postback button.

Parameters of a tracking event

All parameters combine into a state in which conversion needs to be in order to fire the tracking event.


As a source, you select one affiliate for which the tracking event should be created.


Tracking events can be scoped either globally or on a offer (Offer scope). Scope meaning, offers that should have a tracking event fired.

Global scope

Global scope means that the tracking event is fired for all offers with the exception of selected offers (for example, you could fire tracking events for all offers except one specific offer). This counts event offers created after this event was created.

Offer scope

Offer scope means that the tracking event is fired for only selected offers.

Conversion type

Conversion types for which the tracking event should be fired are selected. One or more conversion types can be selected.

Conversion statuses

Conversion statuses for which the tracking event should be fired are selected. One or more conversion statuses can be selected. If more conversion statuses are selected, the tracking event is fired when changes to all of the listed conversion statuses are done.


As a last parameter, the URL to which the GET request should be sent is specified. The URL can contain placeholders for parameters from our system, which are filled when a tracking event is fired.

URL parameters

Parameters are prefilled by clicking on them. For example, if the Aff S1 parameter is used in the event, then {affS1} is shown. {affS1} is then filled with the data present in the Aff S1 variable sent by the affiliate with a click.

After a tracking event is created

The created record of the tracking event is then present in the table on the same page and is ready to be fired when the conversions get to a state that it complies with the tracking event parameters.

How to edit or delete a tracking event

In order to edit or delete the tracking event select the specific tracking event in the table.

In the opened side-modal click edit information or delete to completely delete the tracking event.

In the edit of tracking events parameters; Scope, Conversion type, URL, Included/Excluded offers are able to be edited.

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