Every offer has an Integrations tab with a postback link generator. It builds the conversion postback URL that an advertiser calls to register a conversion against that offer, with the parameters you pick already in place, so you can hand over a ready-made URL instead of assembling one by hand.
š” The offer postback link generator is available on Network plans.
The link it produces is the same conversion postback described in Advertiser Postback. Use the generator when you want the URL for one specific offer; use that article when you need the full parameter reference or the POST payload format.
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Where to find it
Open the offer and go to its Integrations tab. You need an Admin role on a Network account to see it.
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Adding variables to the link
Variables are added from the Available variables section. Click a variable and it is inserted into the URL, so you do not have to type parameter names yourself.
The most-used variables are shown straight away:
Conversion status: the status the conversion is created with.
External ID: the advertiser's own identifier for the transaction, used for deduplication.
Adv S1, Adv S2, Adv S3: advertiser parameters for any extra information.
Click +X more to expand the full set. The remaining variables are grouped under Sub-parameters, IDs, Time, Monetary and Conversion, so you can find the one you need without scanning a flat list. Show less collapses the list back to the defaults.
Two further variables, External client ID and Qualified, appear only on iGaming plans.
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What the parameters do
The generator writes the parameters in the format Trackdesk expects. If you want to know what each one carries, or you need to build the equivalent POST payload, the parameters map as follows:
Adv S1 to Adv S5 are sent as
customParams.advS1throughcustomParams.advS5. There are five of them and they can hold any extra information you agree with the advertiser.External ID is sent as
externalId. It must be unique across the platform, so it is normally an order ID or another internal transaction identifier. Trackdesk uses it to avoid recording the same conversion twice.Customer ID is sent as
customerIdand carries customer details.Conversion status is sent as
statusand decides the status the conversion starts in.
Advertiser Postback covers the full list, including the currency and revenue parameters needed for revenue share offers.
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Related articles
Advertiser Postback: sending a conversion to Trackdesk by GET or POST, with the full parameter reference.
Affiliate Postbacks: the postbacks Trackdesk sends out to an affiliate's tracker when a conversion happens.
Data Visibility for Affiliates: controlling which of these parameters affiliates are allowed to see.