Affiliates promote your brand best when you give them ready-to-use, on-brand assets. The fewer hurdles between an affiliate joining your program and posting their first promotion, the faster you'll see traffic and conversions.
Navigate into the detail of an Offer > Creatives. You can upload banners or any other materials you'd like your affiliates to use here.
Then you click on "Add creative," where you will be able to add HTML, image, text link, video, and ZIP.
If you enable "show creative in affiliate get link, the {trackingLink} variable is required to be present in HTML snippet. Creative will be made available to affiliates in get link page and variable will be replaced by their unique tracking link. Use this to set up e.g. clickable banners with pre-filled tracking link.
Please note that an offer must be in Active status for affiliates to access its creatives.
Trackdesk supports five creative types out of the box:
Image Banner - Standard display banners (JPG, PNG, GIF). Provide several sizes - 300×250, 728×90, 160×600, 320×50, and 1080×1080 cover most web and social placements.
HTML5 Banner - Interactive banners with animation or dynamic content. These support automatic tracking link injection: include the
{trackingLink}variable in your HTML, and when an affiliate copies the code, it's replaced with their unique tracking link. This eliminates a common source of broken links.Text Link - Pre-written calls-to-action, taglines, or short copy that affiliates can paste into blog posts, newsletters, or descriptions.
Video - Upload promotional videos, demos, or testimonials affiliates can embed or re-upload. Short-form vertical video (9:16) is essential for TikTok, Reels, and Shorts traffic.
ZIP - Use this for anything that doesn't fit the categories above: complete brand kits, email templates, PDF guides, eBooks, infographics, social-post packs, or product photography bundles.
Maximum file size per upload is 32 MB. For larger video files, host them externally and link to them via a Text Link or in a brand kit ZIP.
Additional information:
Each vertical/product has unique needs. Here are the most common types of creatives that most businesses use:
Banners: These are graphical ads that affiliates can place on their websites. They come in various sizes, its better to provide affiliates with as many sizes as possible.
Text Links: These are hyperlinked texts that can be embedded within blog posts, articles, or other written content. They are usually designed to blend in with the rest of the content and provide a seamless user experience.
Landing Pages: Customized landing pages can be designed to funnel traffic from affiliate sites directly to a targeted product or service page, enhancing the conversion rate.
Email Templates: If your affiliates are engaging in email marketing, providing them with pre-written email templates that they can customize can be very helpful.
Social Media Images and Posts: These are specially crafted images and text for sharing on various social media platforms. They can include branded graphics, promotional text, and specific hashtags.
Product Images and Descriptions: High-resolution images of products, along with concise and attractive descriptions, allow affiliates to present your products in the best possible way.
Video Content: Video clips or promotional videos can be powerful tools, especially for products that require demonstration or visual appeal.
Infographics: These can be used to explain complex products or services in a visually appealing way.
PDF Guides or eBooks: For more detailed information about a product or service, you might provide guides or eBooks that affiliates can offer to their audience as a value-added resource.
By preparing these assets, you can ensure that their affiliates have the necessary tools to promote their products or services effectively. Different affiliates may prefer different types of creatives, so it's wise to offer various options to cater to various marketing strategies and channels.