Affiliates promote your brand best when you give them ready-to-use, on-brand assets. The fewer hurdles between an affiliate joining your program and posting their first promotion, the faster you'll see traffic and conversions.
Navigate into the detail of an offer → Creatives. You can upload banners or any other materials you'd like your affiliates to use here.
Then you click on Add creative, where you will be able to add HTML, image, text link, video, and ZIP.
If you enable Show creative in affiliate get link, the {trackingLink} variable is required in the HTML snippet. The creative will be made available to affiliates on the Get link page, and the variable will be replaced by their unique tracking link. Use this to set up, for example, clickable banners with a pre-filled tracking link.
Please note that an offer must be in Active status for affiliates to access its creatives.
Trackdesk supports five creative types out of the box:
Image Banner: Standard display banners (JPG, PNG, GIF).
HTML5 Banner: Interactive banners with animation or dynamic content.
Text Link: Pre-written calls-to-action, taglines, or short copy.
Video: Promotional videos, demos, or testimonials.
ZIP: Anything that doesn't fit the categories above.
Maximum file size per upload is 32 MB. For larger video files, host them externally and link to them via a Text Link or in a brand kit ZIP.
How to use each creative type
Each vertical/product has unique needs, and different affiliates may prefer different types of creatives, so it's wise to offer various options for different marketing strategies and channels. Here's how each creative type is typically used:
Image Banner: Graphical ads that affiliates can place on their websites. Provide as many sizes as possible; 300×250, 728×90, 160×600, 320×50, and 1080×1080 cover most web and social placements.
HTML5 Banner: These support automatic tracking link injection: include the
{trackingLink}variable in your HTML, and when an affiliate copies the code, it's replaced with their unique tracking link. This eliminates a common source of broken links.Text Link: Hyperlinked text that affiliates can paste into blog posts, articles, newsletters, or descriptions. Text links are usually designed to blend in with the rest of the content and provide a seamless user experience.
Video: Affiliates can embed or re-upload your videos. Video can be a powerful tool, especially for products that require demonstration or visual appeal. Short-form vertical video (9:16) is essential for TikTok, Reels, and Shorts traffic.
ZIP: Bundle everything else affiliates may need: complete brand kits, email templates they can customize, social-post packs (branded graphics, promotional text, and hashtags), and product photography bundles with high-resolution images and short descriptions. Infographics help explain complex products or services in a visually appealing way, and PDF guides or eBooks give affiliates a value-added resource to offer their audience.
Besides creatives, customized landing pages can funnel traffic from affiliate sites directly to a targeted product or service page, enhancing the conversion rate. By preparing these assets, you can ensure that your affiliates have the necessary tools to promote your products or services effectively.