How to recruit affiliates?
Martin Demiger avatar
Written by Martin Demiger
Updated over a week ago

How to find affiliates for your program? Here are some tips that will get you started.

  1. Add a Link to the Affiliate Program in Your Website's Footer: Place a link to your affiliate program in the website's footer. It ensures visibility and allows interested visitors/potential partners to find and join your program easily.

  2. Connect with Affiliates Working with Competitors: Identify affiliates who work with competitors. Offering them better terms or highlighting unique aspects of your program might encourage them to join.

  3. Encourage Existing Connections and Users to Participate: Send invitations to your existing network or users. They are already familiar with your brand and might be interested in promoting it further.

  4. You can engage with Relevant Agencies, Consultants, and Companies: Approach agencies or consultants that align with your industry. Their expertise and connections can amplify your program's reach.

  5. Communicate with Specialized Publishers Within Your Field: Contact niche publishers that cover your industry. Collaborating with them can help target a more specific audience that's likely to be interested in your products or services.

  6. Collaborate with Bloggers Ranking for Your Target Keywords: Identify bloggers who rank for keywords relevant to your brand. A partnership with them can boost your visibility in search engine results.

  7. Partner with Influencers Within Your Industry: Connect with influencers in your vertical. Their endorsement can lend credibility to your brand and extend your reach to their engaged followers.

  8. Recruit Affiliates from Your Customer Base: Promote your affiliate program to customers after they make a purchase with you. They have firsthand experience with your products or services, and their satisfaction might motivate them to become affiliates.

Last but not least, it's essential to dedicate time to the affiliate recruitment. Affiliates won't simply come on their own; active effort is required for recruitment. The best results are often achieved by companies with a dedicated person, such as an affiliate manager, to handle their partnership programs. If you don't have a dedicated individual for this role, it's still manageable, but you should commit at least a few hours a week to this effort. Treating your affiliate program seriously can transform it into a significant part of your company's revenue!

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