Landing pages are used by affiliates to know where they should aim visitors brought by them. You have two main choices when setting up your landing pages: direct landing pages and redirected landing pages.
Both tracking types allow you to add multiple landing pages to an offer.
Redirected landing pages are only available to Business plan and higher.
Feature update history:
4.11.2024
Added additional optional parameters that can be included in redirect landing page URL.
29.11.2024
Added OS, device and language targeting options for redirect LPs.
Same locations can now be selected for different LPs on the same offer.
Added manual cascade setting.
16.04.2025
Added fallback setting to redirect cascade setting.
Landing page tracking type
When you reach the second stage of creating an offer, select the tracking type you want to use. You'll find more details on both methods below.
⚠️ Offer can have only one tracking type associated with it, once an offer is published the tracking type cannot be changed.
Direct landing pages
Direct linking involves using affiliate links that directly lead to the landing page.
Affiliates select from your landing pages to decide where to send their traffic. Direct landing pages must always contain properly configured tracking (via script, API, or another integration).
The landing page name is shown to affiliates, so it should indicate the purpose of each page when more than one is present. When only one landing page is added, names like "Landing page," "Global landing page," or "Main landing page" work well.
Redirected landing pages
Redirecting involves using affiliate links that lead to our redirect service.
Redirected landing pages let you assign targeting parameters to each landing page and don't require a tracking script on the target page. Conversions are created through a mandatory CID parameter in the URL.
The name of the landing page will be shown on the overview and serves for easier identification.
Enter the URL of your landing page and add your variables. The CID parameter is mandatory and you can optionally add the other tracking variables. Make sure to add the "?" symbol between the variables and the URL.
You can select to target specific click parameters:
Geographical location
OS
Device
Language
The redirect algorithm reads data from the incoming click and redirects it to the matching landing page according to your targeting.
⚠️ When setting landing page targeting, keep in mind that at least one criteria per each targeting parameter must be met in order to redirect click to the landing page.
Landing page targeting setting example
Landing page targeting setting example
Take the following setup: the primary landing page has specific targeting across multiple categories, while the secondary landing page has no targeting preferences.
Consider two incoming clicks:
From United Kingdom, Mobile, iOS - this click meets one criterion in each group, so it's accepted and redirected to the "Primary target group" landing page.
From United States, Desktop, macOS - this click meets the location criterion but neither the device nor OS criteria. It's not accepted for the "Primary target group" and continues down the cascade, in this example to "Secondary target group."
When you add multiple redirect landing pages to the same offer, use the Edit priority button to set the redirect cascade - the order the system follows when evaluating targeting matches.
You can optionally set a fallback for the entire cascade: where the click is redirected if no targeting match is found on any landing page. You can fall back to another redirect offer, a smart link, or a custom URL.
💡 TIP: The smart link feature combines nicely with redirect landing pages, you can set up two landing pages with same targeting criteria on an offer for e.g. A/B testing and distribute traffic to them via smart link algorithm.
You can optionally add other parameters to the landing page URL, such as AffS1-S5, affiliate ID, offer ID and offer name.
After creating the first landing page, you can proceed to create different landing pages before making the offer public.
Letting affiliates target a specific landing page
By default, redirect offers run every click through the automatic cascade described above. With Specific landing page targeting, affiliates can bypass the cascade and send their traffic to one chosen landing page every time, using a special target parameter in their tracking link.
You can control this globally under Settings → Tracking → Redirect Domains, and override it per offer. You can also enforce it, making landing page selection mandatory so every generated link must target a specific page - useful for compliance or brand-controlled campaigns. This feature applies to redirect tracking offers only.
For full details, see Specific Landing Page Targeting.
Sending traffic to specific pages with deep links
Deep linking lets affiliates direct visitors to a specific page within your website, for example a particular product or category, rather than just the main landing page, while keeping full tracking and attribution.
The deep link must stay on the same domain, protocol, and path structure as your configured landing page.
Deep linking is available for both direct and redirect tracking offers, configured under Settings → Tracking (Direct Tracking or Redirect Domains, depending on the tracking type) with per-offer overrides. For redirect tracking, you must enable Specific landing page targeting first, since the deep link needs to be tied to a particular landing page.
For full details, see Deep Links.
Landing page statuses
Landing pages have statuses, and each one changes how traffic is accepted on the link.
At least one landing page must be enabled. If only one is present and you want to replace it, add the new one first, then disable the old one.
List of statuses
Enabled - The landing page is visible to affiliates and accepts their traffic normally.
Hidden - The landing page is no longer shown to affiliates, but it still accepts traffic and clicks are counted normally. Use this when you want to stop new affiliates from selecting the page while affiliates who already have the link can keep using it without interruption.
Disabled - The landing page is hidden from affiliates and no longer accepts valid traffic. Any clicks on the link are marked as "Not allowed" in the Click report and are not counted. Use this when affiliates who still have the link need to stop using it and switch to a different one.
How to change the status
Navigate to the offer, open the Landing pages tab, and click Edit on the landing page you want to change. Select the new status and click Save.
Select the new status and use the Save button.








