Conversion types differentiate between different goals made on a click. A click can lead to a specific conversion type depending on your use case. The difference between conversion types is their goal.
Take, for example, our defined conversion types - Registration and Sale. A registration conversion type is reached when a user registers to your system, and a sale is reached when, for example, an order is made.
How to add a new conversion type
In order to add a new conversion type, navigate to settings to the General section to the Conversion types page. Click the "Add a new conversion type" button.
In the window, select the name of the conversion type. See that a conversion type code was prefilled. The conversion type code is in a specific format to comply with standards used in JS scripts and postbacks. When the conversion of a specific conversion type is integrated, the code parameter is used in the script or postback.
How to delete a conversion type
A conversion type can be deleted from the same list as above by clicking the trash bin icon. Note that the conversion type can be deleted only if it hasn't been used. If it was used, it is locked and cannot be deleted due to compatibility reasons.
Please note that the scenario of using different conversion types for monthly/annual subscriptions will work only in case you send conversions even for recurring charges with the different conversion types, not only the first one.
In case of our Stripe app handling this, it would lead to Sale conversion type being created for all charges.