A conversion type is a specific goal or action you want to track and reward within your affiliate or performance marketing campaigns. It helps differentiate between various kinds of valuable user actions that occur after someone clicks a tracked link, such as making a purchase, signing up for a newsletter, or starting a free trial.
A click can lead to a specific conversion type depending on your use case. The difference between conversion types is their goal.
Take, for example, our defined conversion types - Registration and Sale. A registration conversion type is reached when a user registers to your system, and a sale is reached when, for example, an order is made.
Conversion types can be custom and beyond just the default options we have.
If you add a new conversion type, make sure that it is also set up on your Offer, as they need to match with types that should be tracked for the offer. If this is not done, then conversions for these conversion types will not be accepted and will result in error in the Conversion error log.
Example Conversion types on an Offer:
There can be as many Conversion types as needed on the platform:
Above you can see that only Sale and Lead are on the Offer. Therefore, anything that is not Sale and Lead for the above example, will not track for the offer.
How to add a new conversion type
In order to add a new conversion type, navigate to Settings > Tracking > Conversion types. Click the "Add a new conversion type" button.
Then you will be able to select the conversion type on the offer when going to "Revenue & payouts" section and clicking on "Add conversion type."
After clicking on "Add a new conversion type," select the name of the conversion type. See that a conversion type code was prefilled. The conversion type code is in a specific format to comply with standards used in JS scripts and postbacks. When the conversion of a specific conversion type is integrated, the code parameter is used in the script or postback.
How to delete a conversion type
A conversion type can be deleted from the same list as above by clicking the trash bin icon.
Note that the conversion type can be deleted only if it hasn't been used. If it was used, it is locked and cannot be deleted due to compatibility reasons.
Please note that the scenario of using different conversion types for monthly/annual subscriptions will work only in case you send conversions even for recurring charges with the different conversion types, not only the first one.
In case of our Stripe app handling this, it would lead to Sale conversion type being created for all charges.