Google-certified tracking domains provide an alternative way to create affiliate tracking links that comply with Google's requirements for tracking across different websites. This feature gives you more flexibility in how you generate tracking links for your affiliate program.
Certified Google tracking domain is an on-demand feature, that's not natively included in any subscription plan.
If you're interested in using it, please contact sales.
How It Works
When you enable Google-certified tracking domains, your affiliates can generate tracking links that work differently from standard redirect links:
Standard System Domains:
Traffic flows through your redirect service
All targeting rules and caps are applied automatically
Affiliates can choose from available redirect domains
The system decides which landing page to show based on your configured rules
Google-Certified Domains:
Affiliates select a specific landing page upfront
Traffic goes directly to the chosen landing page
Targeting rules are bypassed for more predictable routing
Links are optimized for Google's tracking requirements
Available Options
You can configure three different modes for your affiliate program:
System Domains Only
Use traditional redirect tracking where affiliates choose from your available redirect domains. The system handles all routing and targeting automatically.
Google-Certified Only
All tracking links use Google-certified domains. Affiliates must select a specific landing page when generating their tracking link. This provides the most predictable behavior and best compatibility with Google's tracking standards.
Both
Give your affiliates the flexibility to choose between system domains and Google-certified domains for each tracking link. This is useful if you have different needs for different campaigns or affiliates.
Creating Tracking Links
When generating a tracking link with Google-certified domains:
Select affiliate
Choose a specific landing page - This is required (unlike system domains where it's optional)
Optionally enable deep linking if you want to direct traffic to a specific subpage
Generate your tracking link
The resulting link will direct traffic to your chosen landing page while still tracking all affiliate performance data.
Important Considerations
Landing Page Targeting Override:
When using Google-certified domains, any landing page targeting rules you've configured are overridden. The affiliate's selected landing page will always be used, regardless of visitor attributes like location, device, or other targeting criteria.
Deep Linking:
If you enable deep linking on a Google-certified tracking link, affiliates can customize the final destination URL to point to specific subpages of your landing page (for example, directing to a specific product page instead of the homepage).
Tracking Accuracy:
All conversion tracking, affiliate attribution, and commission calculations work the same way with Google-certified domains as they do with system domains. Only the routing behavior changes.
Limitations
No Dynamic Targeting: Unlike system domains, Google-certified links don't support conditional landing page selection based on visitor attributes
Landing Page Required: Affiliates must always select a specific landing page when generating links
Configuration Access: This feature requires specific plan access and must be enabled by your account administrator
Getting Started
To enable Google-certified tracking domains:
Navigate to your **Settings** → **Redirect Domains**
Under "Redirect domains available for affiliate tracking links", select your preferred option:
System domains
Google certified
Both
Save your changes
Your affiliates will now see the appropriate options when generating tracking links in their dashboard.