Custom alerts allow you to set up personalized notifications based on specific performance metrics in your Trackdesk account.
Overview
Custom alerts notify you when predefined conditions are met for your affiliates, offers, or advertisers. For example, you can set up an alert to notify you when conversions drop below a certain threshold or when revenue exceeds a target amount within a specific timeframe.
Creating Custom Alerts
To create a new custom alert:
Navigate to the Alerts page in the Tools section of the main menu
Click the Create Alert button
Fill in the required information:
Name: Give your alert a descriptive name, this will also be used in shown in the inbox when alert is triggered
Alert About: Choose what the alert will monitor:
Affiliate: Monitor performance of specific affiliates
Offer: Monitor performance of specific offers
Advertiser: Monitor performance of specific advertisers (available for networks only)
Look Back Time: Set the time period (in hours) to analyze data (minimum 1 hour, maximum 90 days/2160 hours)
Metric: Select the performance metric to
Clicks
Conversions
Revenue
Payout
MLM Commission
Profit
Conversion per Click Rate
Average Revenue
Average Payout
Revenue per Click (RPC)
Earnings per Click (EPC)
Operation: Choose the condition:
Greater Than: Alert triggers when the metric exceeds the threshold
Less Than: Alert triggers when the metric falls below the threshold
Threshold: Set the value that will trigger the alert
Conversion Types: Optionally filter by specific conversion types
Conversion Statuses: Optionally filter by specific conversion statuses (Approved, Pending, On Hold, etc.)
Managing Custom Alerts
You can manage your custom alerts through in the Alerts page:
Active Alerts: View and manage all your currently active alerts
Inactive Alerts: View and manage paused alerts
Edit Alert: Modify existing alert settings
Pause/Activate Alert: Temporarily disable or enable an alert
Delete Alert: Permanently remove an alert
Viewing Triggered Alerts
When an alert is triggered:
You'll receive a notification in your Trackdesk notification center
The notification will include details about which entities (affiliates, offers, or advertisers) triggered the alert
The notification message will follow this format: "[Number] [entities] had [operation] [threshold] [metric] in the past [time period]"
Limitations
When targeting specific entities, you can select up to 100 affiliates, 100 advertisers, or 100 offers per alert (use the default All setting to not use any filtering).
The maximum look-back period is 90 days (2160 hours)
The minimum look-back period is 1 hour
Alert names are limited to 100 characters
Custom alerts are enabled by default in the in-app notification channel
Some metrics (like Conversion per Click Rate) are displayed as percentages, while monetary metrics use your account's currency setting
Best Practices
Create specific alerts for your most important KPIs
Set reasonable thresholds to avoid alert fatigue
Use shorter look-back periods for metrics that change rapidly
Use longer look-back periods for metrics that fluctuate less frequently
Consider segmenting alerts by affiliate, offer, or advertiser groups to get more targeted notifications
Custom alerts help you stay on top of your performance metrics without constant manual monitoring, allowing you to quickly identify and address issues or capitalize on positive trends.