The advertiser user role is a specialized account type in Trackdesk designed for advertisers who want direct access to monitor and manage their campaigns.
What is the Advertiser Role?
When you create an advertiser account in Trackdesk, you can optionally provide them with platform access by enabling their user account. This gives the advertiser direct visibility into their offer performance, revenue tracking, and settlement management without requiring constant communication with your team.
Key Features and Capabilities
Dashboard Access
Advertisers receive a customized dashboard experience that includes:
Performance Overview: Access to key metrics including clicks, conversions, and revenue data
Quick Overview Widget: Summarized statistics for their campaigns
Daily Overview: Day-by-day performance breakdown
Conversion Tracking: Real-time conversion monitoring
Offer Management
Advertisers can view and manage their offers with these capabilities:
View Active Offers: Browse all of their associated offers
Offer Details: View comprehensive offer information including general settings, landing pages, and creatives
Revenue and Pricing: Monitor revenue performance and view pricing structures for their offers
Tracking Integration: Access tracking setup and integration details
Revenue and Financial Tracking
The advertiser role provides comprehensive financial oversight:
Revenue Monitoring: Track revenue across all their active offers and campaigns
Claims Management: View and manage settlement claims for earned revenue
Settlement History: Access historical settlement data and billing information
Balance Tracking: Monitor open balances, on-hold amounts, and claimed settlements
Reporting and Analytics
Advertisers have access to detailed reporting features:
Performance Reports: Daily, general overview, and custom report generation
Click Reports: Detailed click analysis and performance metrics
Conversion Reports: In-depth conversion tracking and analysis
Access Limitations and Data Visibility
Data Scope Restrictions
Advertisers can only access data related to their own revenue sources. They cannot view:
Other advertisers' performance data
Affiliate-specific information or payout details
Network-wide analytics or competitive intelligence
Administrative settings or user management features
Financial Data Controls
Advertisers see conversion amounts and revenue but not affiliate payout information- Settlement and claiming features are restricted to their own revenue origins.
Best Practices
When implementing advertiser user accounts:
Clear Communication: Set clear expectations about what advertisers can and cannot access
Data Visibility Configuration: Carefully configure what metrics and parameters advertisers should see
Regular Review: Periodically review advertiser access and permissions
Documentation: Provide advertisers with clear guidance on using their dashboard
Support Channels: Establish clear communication channels for advertiser support
The advertiser user role provides a powerful self-service solution that enhances transparency while maintaining appropriate data security and access controls for your affiliate network.