Decides which affiliate is credited with a conversion if a visitor clicks on tracking links from different affiliates before conversion occurs. There are two options for this setting: first touch and last touch. With first touch, the affiliate whose link was clicked first is credited with the conversion; with last touch, the affiliate whose link was clicked last receives the conversion.

With the cookie expiration settings, you can decide how long the tracking cookie will be saved in a visitor's browser and be attributed to a specific affiliate. This allows you to set the length of days a cookie’s information is retained about a user’s click behavior on your affiliate links.