Not necessarily — it depends on how your funnel is set up.
When you can reuse the same integration
You only need one integration if your offers share the same underlying flow, for example:
Multiple landing pages leading to the same checkout
Same domain and tracking setup
Same conversion flow (same purchase or lead process)
In this case, even if you have multiple offers or landing pages, a single integration is sufficient.
When a new integration is required
You will need a separate integration if the flow changes, such as:
Different checkout systems or payment providers
Different domains with separate tracking setups
Different conversion flows (e.g. lead vs purchase, or different tracking logic)
Each unique flow requires its own integration to ensure tracking works correctly.
💡 Summary
Same flow → one integration is enough
Different flow → new integration required