Yes, the number of active offers you can have is determined by your chosen plan.
For more details, please refer to our Pricing page, which provides a complete feature comparison of all packages.
Having more active offers becomes particularly beneficial when you have a growing number of affiliates in the system. Each offer can serve as a way to distinguish between affiliates' traffic sources and their promotion methods, or you can use offers to set different payout rates for various types of affiliates.
When having more active offers is recommended
Different audiences (e.g., GEO, device, traffic source, vertical)
Different commission models/payout tests
Different landing page angles or funnels (please note that you can have different landing pages in one offer)
Better affiliate fit (affiliates can pick offers that match their traffic)
When it’s not recommended to add many offers
Early stage / low traffic (data gets fragmented, optimization is slower)
Offers are too similar (internal competition/cannibalization)
Team can’t maintain quality (caps, approvals, creatives, fraud checks, payouts)
Affiliates get confused by too many near-duplicate options
FAQ:
Can I use a product specific offer?
Offers mean funnel.
Specifying one product as an offer won't work, because the user can navigate to that landing page of specific product and then just navigate elsewhere to buy a different product.
It would only be possible to have it as a separated offer if this product would be on a completely different funnel - different website.
Therefore, generally using more offers on one product is not recommended. Having more offers in general means tracking of two completely different funnels that don't mix, or one of the above mentioned situations.